From major festivals and international tours to club shows and live bands, Audiology Touring and Trademark Live have built one of New Zealand’s most diverse live entertainment portfolios.

Led by Director Mitch Lowe, the group has been behind events including Ultra New Zealand, Bay Dreams, Mardi Gras, Soundsplash and DnB Allstars, while working with artists spanning electronic heavyweights such as Carl Cox, Fisher, Dom Dolla, Netsky, and Camo & Krooked.

That scale and variety places significant demands on the technology behind every event. Different formats, audiences, venues and commercial models require a platform flexible enough to keep pace, while giving Mitch and his team the tools, data and control they need to operate effectively.

So when conversations with Flicket first started, Mitch set a high bar. There were specific capabilities his team needed before they were prepared to make the move.

No Such Thing as “No”

Rather than asking Audiology Touring and Trademark Live to adapt their operation around the platform, Flicket worked alongside Mitch and his team to understand what they needed and find a way to deliver it.

“The beauty with them and their development team is there is no such thing as ‘no’. It is all about ‘how’.”

That approach quickly went beyond an initial feature list.

Mitch brought ideas based on the way his team operated, including functionality that traditionally sat outside ticketing. Flicket’s product and development teams worked to bring those ideas into the platform, creating technology that better supported the wider operation.

It reflects the way Flicket approaches product development more broadly. The platform evolves around the organizations using it every day, particularly ambitious operators managing complex events at scale.

Powerful Technology, Backed by People

As live events have become more technology-driven, promoters have gained access to increasingly powerful software. But for Mitch, that progress has often come with a trade-off.

“As ticketing companies became more software focused, they became less people focused. Flicket has that perfect balance of being good software, but with attention to relationships and the detail.”

That balance is fundamental to Flicket. Ticketing, marketing, customer data, reporting and event operations sit within one event commerce platform, backed by a team that works closely with its clients, listens to their ideas and understands what they are trying to achieve.

For Mitch, the partnership comes down to three things: relationships, technology that stays ahead of the curve and a genuine commitment to helping clients succeed.

For an operation as diverse and fast-moving as Audiology and Trademark Live, Flicket has become more than the technology used to sell tickets. It is a platform and team capable of moving with their business.

“That’s what I think makes them the most powerful ticketing platform on the market at the moment.”

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