Having customer data is useful. Being able to quickly identify the right customers within it is where the real value starts.

CRM Segments give Flicket users a flexible way to build targeted audiences based on the information already captured across ticketing, attendance, memberships, registrations, and customer profiles.

Instead of treating every customer the same, teams can create audiences around the behaviors and attributes that matter to them. That could mean identifying recent attendees, loyal members, lapsed buyers, customers from a particular region, or people who have purchased specific products.

Segments can then be used across Flicket to support more relevant marketing, better customer understanding, and more targeted commercial activity.

For marketing, ticketing, and commercial teams, it turns the CRM from a database of transactions into a practical tool for understanding and growing customer relationships.

CRM Segments are available now within Flicket.

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