Selling tickets starts with customers finding the event in the first place.

We've made enhancements to the Event Setup process that provide organizers with greater control over the information search engines use to understand and present their event pages.

Teams can customize relevant SEO text as part of event setup, helping create clearer search listings and giving search engines better context around an event.

For promoters and organizations relying on organic discovery alongside paid marketing, it provides another opportunity to strengthen event visibility without needing additional development work or separate landing pages.

It also gives marketing and ticketing teams more control over how individual event pages support their broader search strategy.