Outlaw Partners Ridin High with Flicket

About Outlaw 

Outlaw, based in Big Sky and Bozeman, Montana, is a unique real estate, marketing, media, events and adventure travel company that connects people to the western lifestyle by blending creativity with a deep love for mountain culture and the American West. 

Known as the ‘Passport to Western Lifestyle’ and fueled by the grit and spirit of the Code of the West, Outlaw’s powerhouse lineup of brands isn’t just building community, it’s igniting it. Their events are bold, high-energy, and impossible to ignore. From the adrenaline-pumping Big Sky PBR (Professional Bull Riding), the toughest sport on dirt, to premier golf tournaments that bring the heat, Outlaw delivers unforgettable experiences that drive engagement and spark action.

And then there’s Wildlands, not just a concert, but a movement. This is where legendary acts like the Foo Fighters and Brandi Carlile have performed to meet a mission that matters: protecting the wild, untamed beauty of the American West. As the largest conservation-driven music event in southwest Montana, Wildlands raised a staggering $303,000 in 2024 to support land and river conservation efforts. And they’re just getting started.

Outlaw isn’t hosting events. They’re building a legacy, one that entertains, unites, and drives real impact. 2025 is already in motion, and the mission is louder than ever.

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Challenges

Prior to partnering with Flicket, Outlaw Partners had tried many different ticketing providers, from smaller locally run to enterprise solutions. 

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“None of them offered the full event and ticketing platform and service that Outlaw needed. But Flicket filled all the gaps”.
Megan Paulson, Co-Founder and CEO of Outlaw Partners.

Outlaw sought deeper customer insights to make smarter marketing decisions and improve campaign ROI. Lacking clear data on ad spend and partner performance, the team couldn’t accurately measure results or confidently optimize their campaigns.

Client and customer insights were key to help sponsors understand who they're reaching, how they're engaging, and what they value. Other platforms were able to go deep and provide these insights, making it tough to 

Outlaw Partners knew there was a missed opportunity and loss of revenue with ticket resales happening on social media, through scalpers and marketplaces. 

Previous platforms made the checkout frustrating and confusing, leading to frequent customer inquiries and abandoned orders. Additionally, high traffic often overwhelmed those platforms, resulting in crashes or endless loading screens.

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Solution

Switching to Flicket was easy

Switching platforms can feel like a massive mountain to climb, but with Flicket, it’s not just possible, it’s easy. The team owns the process. From the first call to full launch, Flicket’s experts are in the trenches with you, mapping your needs, anticipating challenges, and delivering a customized migration plan that keeps your business moving without missing a beat.

“The thought of switching ticketing platforms can be daunting, but the Flicket Team made it super easy”. Megan Paulson

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Delivering greater value for sponsors

For Outlaw Partners, delivering value to sponsors is a top priority. Using Flicket, they can increase the value of those relationships with fully customizable sponsorship activations, access detailed audience location data, and measure sponsor ROI with precision.
 

Smarter Launches. Seamless Tracking. Real-Time Results.

Flicket’s marketing tools and real-time analytics are a game-changer. Outlaw Partners can now track, measure, and optimize every stage of their funnel, ensuring sold-out events again and again. You’ll know exactly where your traffic and revenue are coming from, whether it’s social media ads, email campaigns, promoters, or partner sites. The integration of marketing campaigns with performance analytics gives them the ROI clarity they need to make bold, data-driven moves.

"Flicket has a whole set of marketing tools, SEO and integrations that tie into our campaigns for seamless launch and tracking". Megan Paulson

Manage Resale with Confidence

Outlaw events often sell out in minutes, creating high demand on the resale market. With Flicket, fans can securely resell tickets in a controlled environment, giving Outlaw full visibility and control over the process, ticket fees and revenue.

Make the switch to Flicket today, contact sales@flicket.io.

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